YouTube vs Netflix — Head-to-Head Analytics

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YouTube

33B visits/mo

Netflix

1.6B visits/mo

Traffic — last 24 months

Profile Radar

Metrix scores plus relative size, normalized 0–100.

YouTubeMetricNetflix

33BMonthly visits1.6B
56.8MVisits gained (30d)2.58M
24%Organic share25%
46%Bounce rate49%
3.7Pages / visit6.2
102MReferring domains4.73M
66Lighthouse96
71/100Metrix score70/100

YouTube

Strengths

Brand pull: 49% of visitors navigate directly.
102M referring domains give the site deep authority.

Weaknesses

Page performance (Lighthouse 66, LCP 3.8s) leaves ranking upside unclaimed.

Netflix

Strengths

Brand pull: 48% of visitors navigate directly.
Technical excellence (Lighthouse 96) supports both SEO and conversion.
4.73M referring domains give the site deep authority.

Weaknesses

No structural weaknesses visible in public signals at current scale.

AI Summary

YouTube leads 5 of 8 displayed metrics. YouTube draws 33B monthly visits, while Netflix draws 1.6B. Winner badges reflect only the metrics shown — different strengths can matter for different goals.

Estimates are derived from publicly available data and statistical models.