OpenAI

openai.com SSL securedArtificial Intelligence

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AI research and deployment company behind ChatGPT and the GPT models.

Monthly Visitors

3.8B

115Mlast 30 days

Daily Visitors

125M

average

Avg Visit Duration

1m 7s

7.1 pages/visit

Bounce Rate

60%

single-page sessions

Historical Traffic

Dashed segment is a 6-month projection from the recent pace — an estimate, not a guarantee.

Traffic Sources

Top Countries

United States29.0%
India23.6%
France20.0%
Germany7.1%
Brazil8.5%

Top Keywords

Keyword	Est. volume	Position
openai	14.1M	#1
openai app	15.7M	#11
openai login	21.5M	#3
openai pricing	3.1M	#6
openai reviews	4.62M	#2
openai alternatives	2.45M	#6

Authority

Backlinks: 479M
Referring domains: 4.84M

Technology

Next.jsReactCloudflare

Hosting: Azure / Cloudflare
DNS: Route 53

Core Web Vitals

Lighthouse: 86
PageSpeed: 85
LCP: 3.2s
CLS: 0.17
INP: 265ms

Metrix Scores

81/100

Site Score

99/100

Growth

43/100

Traffic Quality

84/100

Tech Health

Scores are computed transparently from the public metrics shown on this page — scale, momentum, acquisition mix and technical performance.

AI Insights

OpenAI attracts an estimated 3.8B visits per month, led by organic search (42%). Traffic is growing, with a 60% bounce rate and 7.1 pages per visit. MetrixAll scores this site 81/100 across traffic quality, growth, and technical performance.

Organic search drives 42% of traffic — a durable acquisition base that doesn't depend on paid spend.
Direct traffic at 37% signals strong brand recall — users navigate to the site by name.
Traffic grew by 115M visits over the last 30 days, ahead of its trailing average.

Strengths

Durable organic base — 42% of traffic arrives from search.
Brand pull: 37% of visitors navigate directly.
4.84M referring domains give the site deep authority.

Weaknesses

A 60% bounce rate suggests landing pages under-deliver on intent.

Opportunities

Social distribution is under-indexed relative to the brand's reach.
International audiences outside the top market remain addressable headroom.

Outlook

Public signals point to continued growth: roughly 1.38B visits/year of additional volume at the current 30-day pace. Projection assumes recent trends continue; it is not a guarantee.

Generated from publicly available signals and statistical models — not private platform data.

Competitor websites

Sites close to OpenAI in category and traffic scale.

AnthropicArtificial Intelligence120M visits/mo XSocial Media4.1B visits/mo WikipediaReference4.5B visits/mo RedditSocial Media2.9B visits/mo

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