Spotify — estimated analytics based on public signals.
Monthly Visitors
10.7M
159Klast 30 days
Daily Visitors
352K
average
Avg Visit Duration
2m 14s
5.8 pages/visit
Bounce Rate
39%
single-page sessions
Historical Traffic Estimated
Dashed segment is a 6-month projection from the recent pace — an estimate, not a guarantee.
Traffic Sources Estimated
Top Countries
- France44.9%
- United Kingdom21.9%
- Canada14.3%
- Brazil7.0%
- Indonesia6.2%
Top Keywords
| Keyword | Est. volume | Position |
|---|---|---|
| spotify | 186K | #1 |
| spotify alternatives | 46.8K | #11 |
| spotify pricing | 57.1K | #7 |
| spotify login | 6.42K | #10 |
| spotify api | 14K | #11 |
| spotify reviews | 26.9K | #8 |
Site Intelligence
Read live from spotify.com’s own pages, headers, DNS and public registry records — each card labels its source.
Identity & Metadata
LiveSite nameSpotify
DescriptionSpotify is a digital music service that gives you access to millions of songs.
LanguageEN
Canonical URLhttps://open.spotify.com
Open Graph Yes
Twitter cardsummary
RSS feed No
Technology
Publicly inferredCMSUnavailable
FrameworkUnavailable
CDNFastly
Server headerenvoy
AnalyticsUnavailable
AdvertisingNone detected
HTML document8.5KB
Security
LiveHTTPS Yes
Certificate issuerDigiCert Inc
Certificate expiresJan 23, 2027
content security policy
strict transport security
x content type options
x frame options
referrer policy
permissions policy
Domain & Registry
LiveRegisteredApr 23, 2006
Domain age20.2 years
RegistrarAbion AB
DNS providerGoogle Cloud DNS
robots.txt Yes
sitemap.xml Yes
Public Presence
LiveContact page No
Careers page No
Privacy policy No
Terms of service No
Social accounts
None detected on the homepage
Authority
Estimated- Backlinks
- 2.57M
- Referring domains
- 23.8K
Core Web Vitals
Estimated- Lighthouse
- 70
- PageSpeed
- 74
- LCP
- 2.4s
- CLS
- 0.15
- INP
- 81ms
Metrix Scores
66/100
82/100
45/100
68/100
Scores are computed transparently from the public metrics shown on this page — scale, momentum, acquisition mix and technical performance.
AI Insights
Spotify attracts an estimated 10.7M visits per month, led by direct visits (44%). Traffic is growing, with a 39% bounce rate and 5.8 pages per visit. MetrixAll scores this site 66/100 across traffic quality, growth, and technical performance.
- Direct traffic at 44% signals strong brand recall — users navigate to the site by name.
- Traffic grew by 159K visits over the last 30 days, ahead of its trailing average.
- Bounce rate of 39% with 5.8 pages per visit shows visitors explore well beyond the landing page.
Strengths
- Brand pull: 44% of visitors navigate directly.
Weaknesses
- Page performance (Lighthouse 70, LCP 2.4s) leaves ranking upside unclaimed.
Opportunities
- Content and keyword expansion could shift the mix toward durable organic traffic.
- International audiences outside the top market remain addressable headroom.
Outlook
- Public signals point to continued growth: roughly 1.9M visits/year of additional volume at the current 30-day pace. Projection assumes recent trends continue; it is not a guarantee.
Generated from publicly available signals and statistical models — not private platform data.
AI Analysis
Evidence-based report for Spotify
Executive Summary
Spotify: "Spotify is a digital music service that gives you access to millions of songs." Live
It attracts an estimated 10.7M monthly visits, led by direct traffic (44%). Estimated
The domain is 20.2 years old, registered through Abion AB. Live
66/100
Technology, Security & SEO
No common CMS or framework fingerprint was detected in the public markup. Publicly inferred
HTTPS is enforced with a certificate from DigiCert Inc valid to 2027-01-23. 3 of 6 recommended security headers are present. Live
SEO fundamentals: canonical URL, Open Graph, sitemap.xml, robots.txt detected. Live
Estimated performance: Lighthouse 70, LCP 2.4s, CLS 0.15, INP 81ms — solid. Estimated
Why the momentum score
- Traffic scale and estimated momentum contribute the growth component (82/100). Estimated
- Technical health — HTTPS, headers, framework — informs the tech component (68/100). Live
- Acquisition quality (organic/direct mix) drives the traffic-quality component (45/100). Estimated
Strengths
- Global delivery via Fastly. Publicly inferred
- Valid TLS certificate through 2027-01-23. Live
- Both sitemap.xml and robots.txt are published — crawler-friendly. Live
Weaknesses
- No structural technical weakness surfaced in public signals. Publicly inferred
Opportunities
- Content and keyword expansion could shift the mix toward durable organic traffic. Estimated
- No RSS feed detected — adding one aids syndication and AI-crawler discovery. Publicly inferred
Risks
- No elevated measurable risk detected in current public signals. Publicly inferred
Growth Forecast
Confidence: not yet availableWebsite traffic history is modeled, not measured — a confidence-rated forecast is unavailable. The projection on the traffic chart uses the estimate model. Estimated
Generated deterministically from the metrics on this page — no private platform data, no fabricated figures. Each statement is tagged with its evidence source.
Competitor websites
Sites close to Spotify in category and traffic scale.