“Vlad & Niki” is the global preschool phenomenon and highest rated kids channel on YouTube starring the imaginative personalities and antics of brothers Vlad and Niki, who are showcased in non-stop fun and crazy adventures. Since launching on YouTube in 2018, the “Vlad & Niki” ha
Evidence-based intelligence for Vlad and Niki
Vlad and Niki is in solid overall health (72/100). With 151M subscribers and 0.1% engagement, growth is currently accelerating, measured at about 2.65M new subscribers over 30 days. A publishing cadence of 2.1 videos per week sustains reach, and momentum scores 77/100. Estimated ad revenue is around 5.06M per month. Confidence in this assessment is medium given 36 days of measured history.
Health
72/100
Momentum
77/100
Consistency
83/100
Engagement
2/100
Est. revenue
5.06M/mo
Trend
Accelerating
Synthesised deterministically from this page’s metrics. Revenue is an estimate ($5.06M/mo likely). Confidence reflects how much measured history is available.
Tracking · started Aug 16, 2026 · 37 daily snapshots · last updated today. Measured points override the model. Dashed segment is a 6-month projection from the recent pace — an estimate, not a guarantee.
Subscriber growth is accelerating: 1M subscribers over the last 7 days (0.662% of the base), with velocity up 143K/day versus the prior week. Measured
Measured daily since Aug 16, 2026; earlier points are modeled estimates.
Computed from 37 daily snapshots — measured, not estimated. Ranked #4 of 170 tracked creators.
Daily gain
1M
latest measured day
7-day gain
1M
30-day gain
1M
Avg / day
27.8K
across 36 days
Peak day
1M
Sep 21, 2026
Acceleration
143K/day
vs prior week, subs/day
Estimated viewer distribution by country — Low confidence, inferred from public signals, not private analytics.
Multiple times weekly · 2.1 uploads/week · most common day Saturday · consistency 75/100.
Scores are computed transparently from the public metrics shown on this page — size, momentum, engagement depth and publishing cadence. Engagement of 0.1% = (avg likes 15.2K + avg comments 0) ÷ avg views 10.5M across recent uploads. Activation 7% means each upload reaches that share of subscribers; 0.0 comments per 1k views reflect discussion depth.
Vlad and Niki is a lifestyle channel with 151M subscribers and 123B lifetime views. Growth is accelerating, with 2.65M subscribers added in the last 30 days. Engagement runs at 0.1% and uploads average 2.1 per week. Overall, MetrixAll scores this channel 72/100 — a strong performer with clear momentum.
Evidence-based report for Vlad and Niki
Vlad and Niki is a lifestyle channel with 151M subscribers, 123B lifetime views and 1.06K videos. Live
Across 36 days of daily tracking it gained 1M subscribers in the last 7 days. Measured
Within MetrixAll's tracked cohort it ranks #4 of 170 by subscribers. Measured
Subscriber growth is accelerating: 1M subscribers over the last 7 days (0.662% of the base), with velocity up 143K/day versus the prior week. Measured
Its strongest measured day added 1M subscribers. Measured
Upload cadence averages 2.1 videos per week, at or above the 0.8/week median of similar Lifestyle channels. Publicly inferred
Engagement runs at 0.1% (likes + comments per view), trailing the 1.5% median of comparable channels. Publicly inferred
Average views reach 7.0% of the subscriber base per upload — a typical audience-activation rate. Live
Why the momentum score
Publishing cadence is 2.1 videos per week — a steady weekly rhythm. Live
Format mix skews to long-form — 0 of 10 recent videos are Shorts (≤60s), with long-form averaging 29 min. Live
Topic focus is concentrated in Lifestyle, with evergreen pull that keeps older uploads circulating. Publicly inferred
At the current measured pace of 143K/day, MetrixAll projects roughly 12.9M additional subscribers over the next 90 days. This projection assumes recent measured trends continue and is not a guarantee. Measured
Generated deterministically from the metrics on this page — no private platform data, no fabricated figures. Each statement is tagged with its evidence source.
Projected subscribers for Vlad and Niki
30 days
155M
+4.29M
Medium confidence
90 days
164M
+12.9M
Medium confidence
180 days
177M
+25.7M
Low confidence
12 months
203M
+52.1M
Low confidence
Monthly Estimate
$5.06Mlikely
Annual Estimate
$60.7Mlikely
This estimate is generated using publicly available information and statistical models. Actual earnings may differ. Derived from estimated monthly views, category RPM ranges, and engagement-adjusted effective RPM. Ad revenue only — excludes sponsorships, merch, and memberships. The confidence score reflects how much public signal supports the estimate — wider ranges mean lower certainty.
19:42Vlad and Niki Restoration Lightning McQueen toy car
5 months ago Watch
35:21Chris and Mike Learn to share - Funny stories with toy ride on cars
2 months ago Watch
33:59Mike teaches how to make the right decisions
2 months ago Watch
41:14Kids built GIANT Lego House with colorful toy blocks!
1 month ago Watch
19:36Mike gets SUPERPOWER with Magic Power Balls!
3 months ago Watch
18:54Sidewalk Cops 2 with Mike and Alex - The No Pay Boy
2 days ago Watch
1:02:22Kids magic transform Cars - Learn Sharing and Teamwork
5 days ago Watch
20:57Kids Turn Into Superheroes in a Superhero School
9 days ago Watch
18:55Vlad and Niki - If You Dig It, You Keep It!
12 days ago Watch
21:48Vlad and Niki - DIY birthday present for Alice
16 days ago Watch
41:14Kids built GIANT Lego House with colorful toy blocks!
1 month ago Watch
35:21Chris and Mike Learn to share - Funny stories with toy ride on cars
2 months ago Watch
33:59Mike teaches how to make the right decisions
2 months ago Watch
19:36Mike gets SUPERPOWER with Magic Power Balls!
3 months ago Watch
19:42Vlad and Niki Restoration Lightning McQueen toy car
5 months ago Watch
Channel created
Joined YouTube · Apr 23, 2018 · Apr 23, 2018
Vlad and Niki4 connections · line thickness = tie strength
Vlad and Niki connects to 4 entities in the graph — 4 similar. Its strongest tie is Cocomelon - Nursery Rhymes (similar creator, medium confidence). Every edge is derived from real data and labelled with its source — nothing is inferred without evidence.
Channels close to Vlad and Niki in category and scale.
Generated from publicly available signals and statistical models — not private platform data.
